The Social Media Revolution Is Changing Sales, Too

The Social Media Revolution Is Changing Sales, Too


It’s accepted wisdom that the social media revolution has dramatically changed the world of marketing. But it’s also having a profound effect on sales, says Natalie Nathanson, the founder and president of Magnetude Consulting. Social selling tactics allow for a tighter alignment between sales and marketing, she says—and salespeople who adopted these tactics early on have generally enjoyed strong results.
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