Advice to Nonprofit Marketers: Don’t Forget the Human Touch

Advice to Nonprofit Marketers: Don’t Forget the Human Touch


In the nonprofit universe, there’s two kinds of marketing: reaching out to potential clients, and establishing relationships with potential donors. Julia Campbell, founder and principal of J Campbell Social Marketing, reminds us that in either case, there’s no substitute for the human touch. Most important of all: Don’t ever forget to say, "Thank you!"
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