Mindedge's Introduction to Entrepreneurship Learning Resource

MindEdge’s Introduction to Entrepreneurship learning resource will take learners through the journey of conceiving an idea for a new product or service to formulating a business plan. It will explore how to secure financing and how to get a new business off the ground. The course provides the basic knowledge for aspiring entrepreneurs to build and manage a new business. It is intended to provide practical and real-world examples for how to identify business opportunities and structure a start-up company. It covers developing ideas, patents and trademarks, and formulating a business plan. It also covers early stage financing and structuring and managing a new business once it is off the ground.

This modular course can be tailored to your school with webtexts, ebooks, and optional trade paperbacks available. It seamlessly integrates into all learning management systems.

The course will include pretests and self-assessments, interactive exercises, videos, and games that appeal to a variety of learning styles. Narrative scenarios and case studies will give students opportunities to use critical thinking skills and apply their knowledge to real-world scenarios.

Topics covered in this course include:

  • Creative thinking and innovation
  • Characteristics of entrepreneurs and the entrepreneurial mindset
  • Developing business ideas
  • Building a prototype
  • Sourcing
  • Patent law
  • Market research
  • Profitability analysis
  • Budgeting and financial projections
  • Intellectual property law
  • Franchising
  • Financial statements
  • Accounting
  • Venture capital
  • Crowdsourcing
  • Branding
  • Marketing new products and services
  • Leadership styles
  • Corporate culture

The twelve modules of this course are as follows:

  1. Ideas, Invention, and Innovation
  2. Product Design and Development
  3. Patents and Trademarks
  4. Conducting a Feasibility Analysis
  5. Creating a Business Plan
  6. Business Law for the Entrepreneur
  7. Structuring a Company or Corporation
  8. Franchising
  9. Accounting and Financial Management
  10. Early-Stage Financing
  11. Marketing and Selling a New Product or Service
  12. Managing for Growth